Full Tilt Ironman WTF
Full Tilt’s ironman rewards scheme must be one of the worst explained I’ve ever seen. How difficult can it be to explain this things in plain English and make them appealing to it’s players. Most poker players are inherently a little lazy when it comes to reading large chunks of text. Lets remember we stare at images and click buttons for most of the day ; Most of us want to glance at something and understand the gist of it within the first paragraph.
Full Tilt’s Ironman explanation though is a long ramble that doesnt really tell you much. What the hell is an Ironman Chip for instance, and how about Ironman Medals? And they have these very vague tables which imply you need to accumulate a certain number of points every day. However it doesnt explicity state that. Then they add more layers like Ironman Plus levels, and the need to opt-in and decide in advance what you want to use the points towards.
Language such as “You could receive bonus medals at the end of the month if you reach at least Bronze status and earn at least 500 points in a day. ”
It is the sort of information page that has just been repeatedly amended over time, and no-one has actually taken the step of sitting back for 2 mins and considering how it looks to “fresh eyes” to the page. I say all this not even really in personal frustration or anything, just more the fact that it such a poor use of an incentive scheme and marketing tool.
Tags: Confusing Iron man, Full Tilt Ironman, wtf ironman FTP