Speedyfold Poker Blog

Latest Status on Jeff Madsen Live. As at 28th Oct 2008: $1.81 Million total winnings. 204th in the all-time money list

Most Recent Scores Above $5000

3rd July 2008 - WSOP 2008 - NLHE Main Event - 112th $ 41,816
4th June 2008 - WSOP 2008 - $10,000 Mixed Event - 7th $ 67,680

The Poker Pro Team at Full Tilt has excellent variety and depth. It consists of 14 top class players. They are

Howard Lederer
Phil Ivey
Chris Ferguson
John Juanda
Erick Lindgren
Erik Seidel
Clonie Gpwen
Andy Bloch
Mike Matusow
Gus Hansen
Allen Cunninghan
Patrick Antonius

These players have a deal for the full, widescale, promotion of the Full Tilt site. This includes being staked by Full Tilt for most major live events (eg WSOPE), and most major online events on Full Tilt (eg $25K Heads-up event). The players get to keep the winnings in all events, both live and online, if they cash. At the live tournaments the players have to wear the Full Tilt logo on their clothing. They also have a commitment to appear in Full Tilt videos, and on any Full Tilt promotional merchandise. Effectively their image rights are owned by Full Tilt. For any side projects they need to get express permission from Full Tilt themselves.

These players, and their portrayal in all forms of media, represent the brand of Full Tilt, so the site is protective over how that brand may be represented in side projects. This is highlighted most recently with the sale of the Gus Hansen endorsed site theplayr. With the sale of the site all Gus Hansen material had to be removed, as Full Tilt own exclusivity over the Gus Hansen image and brand.

Various members of their team take on different roles. Some are more involved heavily in merchandasing and Point of Sale material. Others are heavily evolved online at the tables. Howard Lederer, as his “professor” nickname may suggest, leads a lot of the poker tutorial based discussions and videos. Various of the players write articles or blogs for the site.

All in all it is a good, mutually beneficial, deal for both parties.

And with 34 WSOP bracelets between them, they sure know a bit about poker too